I help tech companies build successful product and marketing strategies.
I’m a technology enthusiast passionate about products with simple design and automation.
I spent over 12 years bringing products to life through strategic product and marketing initiatives that align with customer needs.
My key strength lies in B2B and B2C product positioning, marketing, and sales enablement for SaaS and Tech, targeting both SMs and enterprise customers. With my educational background in computer science and business administration, I'm uniquely positioned to tie business and technology to make my narrative simple to understand for any audience. I enjoy presenting to the customer, channel, and sales audiences, leveraging my ability to communicate complex concepts in a simple and consumable manner.
“Neelima is easy to work with. She is diligent and has a structured approach. She understands complex software and hardware solutions and translates to easy-to-understand business language. We worked with Neelima to create a success story on how SATLOG uses Oracle Cloud to run telematics and controlling services for delivery and freight trucks. It was a pleasure to work with Neelima thru this process. https://www.oracle.com/customers/satlog/”
— Juergen Stausberg Dr., Owner, SATLOG GmbH
My Mantra
My approach to product and marketing strategy is to live in customers' minds and understand their pains and constraints; this helps map product value with the buyer's needs. This, in turn, helps to drive product roadmap, value-based messaging, thought leadership, content strategy, demand generation programs creation and execution, and product launches.
My Background
My Blogs
